You have a lot on your mind
By 40, life is full. Work, family, responsibilities and everything in between comes first. So, when it comes to personal care, you rarely stop to think what you are using and continue to use what you have used for years.
The Men's Grooming Industry Hasn't Thought about you either
When men over 40 were not asking for anything different, the industry had little reason to create for them. So, men's grooming continued to be marketed around younger men overlooking the changed needs of your skin and hair - the man over 40.
India's 1st personal care brand for men 40+
True Self is made for you
Every formulation is designed with a focus on three things that matter more now.
Gentler Care
Low-to-mild foaming cleansers and fragrance-free formulas for gentler everyday care.
Deeper Hydration
Rinse-off and leave-on formulas designed to help skin hold on to moisture and support its natural barrier.
Collagen Support
Face moisturisers designed to support collagen renewal and visibly reduce the appearance of fine lines and wrinkles.
Skin deserves gentle care at every age. After 40, it matters even more.
Low foaming, deeply hydrating, fragrance free care. For the skin you are in now.