Is Fragrance How You Choose Your Body Wash?

Every time you buy a body wash, you flip open the cap to see how it smells, without really knowing what its fragrance does to your skin.

What's Behind That Fragrance?

A body wash may smell refreshing, but its fragrance can contain a mixture of several chemicals, some of which are known allergens. Repeated exposure to certain fragrance ingredients can cause irritation or allergic reactions, particularly in sensitive skin.

And What About All That Foam?

Men associate more foam with better cleansing. But foam alone doesn't tell you how gently a body wash cleans. High-foaming cleansing formulas can strip away natural skin oils, leaving your skin feeling dry, tight and uncomfortable.

Your Skin's Needs Change After 40

As skin ages, its ability to retain moisture and maintain a healthy barrier declines. This makes choosing a gentle, hydrating body wash increasingly important.